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When you walk into a grocery store, even one you've never been to, you know immediately who shops there — as in, how old are they? If every aisle has large, easy-to-read signs at both ends, I’m home.

If, on the other hand, the print is small and the signs are only at one end, these are not my people. I will squint my way through the store, trying to guess what is in each aisle. That looks like a short word, so maybe soup is down here someplace.

Or I can walk along the other end of the aisles, craning my neck in order to read signs directly over my head, while I weave my way through the shopping carts lined up in the check-out lanes.

The final test is how useful the signs are. This is an actual sign that was in an actual store:

The same store did not list pasta or tomato sauce anywhere.

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